Avitecture Case Study: Intermarkets, Reston, Virginia

Avitecture’s Challenge

Intermarkets is a rapidly expanding digital media company, representing some of the largest online news, commentary, and political website publishers. Its new headquarters needed AV-IT capabilities to share and present information. The AV-IT systems had to serve Intermarkets’s functional requirements in each space and be harmonious with the building’s modern, boldly graphical architecture.

Avitecture’s Solution

A carefully planned suite of video displays, audio reinforcement, and powerful, user-friendly controls enable Intermarkets to display websites, performance dashboards, view TV programs, and ad hoc presentations.

The largest conference room and the executive conference room feature sleek white glass tables where Avitecture installed white Shure MXA microphones that provide excellent audio for conference calls and complement the table. We programmed the microphones LED ring light to match the color of the client’s logo, blue when active and orange when muted. These two conference rooms feature large screen displays, wireless Barco Clickshare for laptop connection as well as concealed wired laptop inputs and simple AV control using Crestron touchscreens.

For special events and background music, Sonos Bluetooth receivers are connected to zoned ceiling speakers in the main conference room, the lunchroom area, and the CEO’s office.

In other spaces, Avitecture AV-IT solutions offer many benefits.

  • 55″ Newline X5 touchscreen for web-conferencing and interactive presentations in one mid-size conference room

  • A six-screen videowall layout for the Sales-Advertising area to display websites, performance dashboards, TV viewing and ad-hoc presentations

  • Two huddle booths of a unique design with both a desktop monitor for wired laptop display and a whiteboard

  • The Reception seating area has a Planar 86″ 4K monitor capable of displaying four HD computer or TV images in a seamless videowall format or a single ultra-high resolution image. This monitor is connected to two TV tuners and to two Intermarkets’s computers as well as to a built-in networked digital signage player.

  • Monitors inset into rough-cut stone columns in the lunchroom

  • The CEO’s office has a four-screen video wall layout for display of his desktop computer, two computers in the credenza for website and dashboard viewing and several TV tuners. A wired Crestron control touchscreen can be connected either at the credenza or at his desk. Music can be distributed by a Sonus Bluetooth receiver or a wired connection at the credenza.

  • Four TVs mounted tightly side-by-side and connected to a compact four-output computer allow the staff in the Strategic Media division to monitor web-site and dashboards.

  • Many offices and mid-size conference rooms are equipped with monitors for both computer and TV viewing.

The Success Story

Intermarkets fulfills its mission to serve its clients with the power of Avitecture AV-IT systems. 

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